Afamado is a Hong Kong-based eclectic apparel brand, focused on the plus size fashionistas. The brand’s made-to-measure feature makes it unique as online style hunters can now shop trendy apparels, tailor-made in their size. Afamado already had a remarkable presence in Hong Kong and the US. They wanted to foray into the enormous Indian retail market to tap into the unique, plus-size, online Indian shoppers.
Critical
Business Challenges
- The Indian retail arena is huge and sustaining high performance demanded a compelling brand experience.
- The client needed a robust digital platform that can efficiently deliver the brand promise.
- The apparel brand needed latest techniques and expert support to create a massive impact in the Indian e-commerce market.
- 36 %increase in website traffic
- 24 %increase in annual sales conversion
Here’s How We Did
What We Did:
We ensured a seamless, successful launch for the brand with a highly optimized mobile-friendly e-commerce site that delivers an effortless shopping experience. The mobile-first website not only gained popularity amongst the plus size Indian audience, but also boosted traffic and conversion rate with an incredible increase in the revenue.
Streamlining the design strategy
- We designed Mobile-first website with a user-friendly, fast loading, visually appealing interface.
- A special size-chart with a calculator was incorporated into the design for the convenience of the online buyers.
- Top e-commerce features and proven tactics were leveraged while re-designing home page.
- The website was not only aesthetically designed but also intelligently developed basis proven SEO principles to boost conversion.
- We integrated Google analytics to track brand’s performance at every step.
Engaging casual browsers to shop and share
- We built live chat option to guide the shoppers and address their queries.
- Social plug-ins were installed for easy product sharing on social platforms and create more engagement.
- We scaled up their retail revenue and reduced cart abandonment rate.
